HOW BELATRA GAMES IS TURNING ITS SBC SUMMIT LISBON BOOTH INTO A SPACE FOR HOBBIES, CURIOSITY, AND MEANINGFUL CONNECTIONS
At major iGaming events, conversations often focus on games, technology, partnerships, and business opportunities. At SBC Summit Lisbon 2026, Belatra Games is taking a different approach by asking a more personal question: what are iGaming professionals passionate about outside of work?
That idea is at the centre of the Belatra Adventure Club, an interactive experience designed for visitors at Stand B226 from 29 September to 1 October 2026.
WHAT IS THE BELATRA ADVENTURE CLUB?
The Belatra Adventure Club is designed as a meeting space where visitors can step away from traditional business conversations and connect through hobbies, interests, and shared experiences.
The concept is represented by The Guy, a recurring character from Belatra titles including Blast the Bass, Ice Bass and Hunt the Bucks. His journey through new experiences reflects the spirit behind the Adventure Club.
Instead of focusing only on professional roles and business cards, Belatra is inviting visitors to talk about the things they enjoy outside the workplace.
WHAT ARE IGAMING PROFESSIONALS INTERESTED IN?
To explore this idea further, Belatra partnered with G&M News on an international survey about the hobbies and interests of iGaming professionals.
The survey collected responses from 3 to 12 August, covering interests including padel, surfing, CrossFit, bread baking, LEGO collecting, DJing, and many others.
The results highlight the different interests and personalities behind the professional roles that make up the iGaming industry.
THREE EXPERIENCES AT THE BELATRA ADVENTURE CLUB
The Adventure Club is built around three key experiences.
A MOMENT CAPTURED
Visitors can take a picture at the Adventure Club and capture a moment from SBC Summit Lisbon.
It offers a simple way to create a lasting memory from the event while bringing people together away from the usual meeting environment.
A MOMENT PLAYED
The second experience introduces a quick challenge.
Visitors get 10 seconds and one attempt to trust their instincts and turn the moment into a small victory.
It brings an element of play into the event while keeping the experience short and accessible.
A MOMENT SHARED
The third experience focuses on conversation.
The Adventure Club includes a bar where visitors can meet, share a drink, and continue conversations in a more relaxed environment.
For Belatra, the experience reflects the idea that industry relationships can develop through shared moments as well as formal business meetings.
CONNECTING THE PEOPLE BEHIND IGAMING
The Belatra Adventure Club puts the human side of the iGaming industry at the centre of its SBC Summit Lisbon presence.
With the industry bringing together game developers, operators, suppliers, technology companies, and other professionals, the event naturally creates opportunities to discuss products, innovation, and business.
Belatra's concept adds another layer to those conversations by exploring the people behind the professional roles.
What do they enjoy? What are they interested in? And what connections can happen when people talk about something beyond work?
MEET BELATRA AT SBC SUMMIT LISBON 2026
The Belatra Adventure Club will be available at:
📍 Stand B226, SBC Summit Lisbon
📅 29 September to 1 October 2026
Visitors can stop by to share their interests, take part in the experiences, and connect with other professionals from across the iGaming industry.
For attendees looking for something different at SBC Summit Lisbon 2026, the Adventure Club offers an opportunity to step away from the usual meeting routine and discover another side of the industry.
Sometimes, the most interesting conversations start with something that has nothing to do with work.
ABOUT IGAMITY
At iGamity, we explore the innovation, technology, products, and ideas shaping the iGaming industry.
Through Game Reviews, Studio Spotlights, iGamity Talks, Written Talks, and industry articles, we highlight the people, companies, games, and ideas driving the industry forward.